Fans of Emmerdale and Coronation Street are in for a major shake-up as ITV plans to reduce the number of episodes aired per week. The decision comes as part of the network’s wider strategy to restructure its programming schedule, reportedly due to declining viewership and a push for more diverse content.
Sources close to ITV reveal that both long-running soaps will see fewer weekly broadcasts, sparking concerns among loyal fans. Coronation Street, which currently airs multiple episodes across the week, may experience a significant reduction, while Emmerdale will also see scheduling changes that could affect its prime-time slot.
Industry insiders suggest that the move is influenced by evolving viewer habits, with more audiences turning to streaming platforms rather than traditional TV broadcasts. ITV executives are expected to make an official announcement soon, outlining how these changes will impact future storylines and production.
While some viewers fear that the cutbacks could mark the beginning of the end for the iconic soaps, others believe that a refreshed schedule may allow for improved storytelling and production quality. As speculation grows, fans will be eagerly watching to see how ITV balances tradition with modern television trends.
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