22 October 2025
Wealthsimple, the Canadian fintech powerhouse, has launched a new gold trading feature that allows clients to buy and sell physical gold directly through its platform. This move expands Wealthsimple’s suite of investment services, catering to growing investor interest in tangible assets amid economic uncertainty and market volatility.
The new feature enables users to trade real gold with the same ease as traditional stocks or ETFs. Clients can buy fractional amounts of gold, store it securely through Wealthsimple’s partner vaults, and sell their holdings seamlessly at market rates. By providing access to physical gold, Wealthsimple is bridging the gap between digital investment platforms and tangible commodities, making gold investing more accessible to everyday investors.
Market analysts highlight that the launch comes at a time when gold prices are experiencing renewed attention due to inflationary pressures, global economic instability, and fluctuating currency markets. By integrating gold trading into a digital investment platform, Wealthsimple is positioning itself at the forefront of fintech innovation while appealing to clients seeking portfolio diversification.
Wealthsimple’s CEO emphasized that the new service aligns with the company’s mission to democratize investing, making sophisticated financial tools accessible to all. “Gold has been a trusted store of value for centuries,” the executive noted. “We’re excited to offer our clients a simple, secure, and transparent way to invest in this timeless asset.”
The introduction of gold trading also complements Wealthsimple’s existing offerings, including stocks, ETFs, and cryptocurrencies, allowing investors to manage a diversified portfolio within a single app. Industry experts predict that this integration of physical commodities into fintech platforms could spark broader adoption of alternative investments in the coming years.
